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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 83
The RAEX LASER brand was replaced by "Ruuki Laser" workshop-friendly steel. Evaluate this decision in light of the perceptual issues relating to branding.
Explanation
Verified
Verified
Rebranding: Rebranding is a decision in ...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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