Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

Exercise 24

Chapter 6 discusses the consumer socialization process. Some people feel consumer socialization is a responsibility of the parents, while others feel that marketers help socialize children as consumers by targeting them. What can parents of tweens do to ensure that their children are socialized as consumers in a positive way when they are faced with marketplace options that include risqué clothing for children