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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 48
Using the information in this case and the description of tweens in the text, imagine you are marketing sparkly lip gloss. What ethical issues should be considered when developing persuasive messages targeted at this audience
Explanation
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The ethical issues connected with the ma...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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