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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 1
What is involved in the competitor analysis phase of market analysis in Figure 1-1
Explanation
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Verified
The behavior that a consumer displays at the time of, the search, evaluation, purchase, use, and disposal of that products and services which will satisfy his needs according to his expectations is called consumer behavior.
Marketing Strategy means the combination of all formulated plans in a single plan to achieve common marketing objective of the organization.
Following are the points involved in the competitor analysis phase of marketing analysis:
• The weakness of the competitors: It includes the study of the points on which a competitor is lacking in the market.
• The strategy of the competitor: It includes the study of the strategy of the competitor in terms of advertising, pricing, product quality etc.
Marketing Strategy means the combination of all formulated plans in a single plan to achieve common marketing objective of the organization.
Following are the points involved in the competitor analysis phase of marketing analysis:
• The weakness of the competitors: It includes the study of the points on which a competitor is lacking in the market.
• The strategy of the competitor: It includes the study of the strategy of the competitor in terms of advertising, pricing, product quality etc.
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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