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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 32
Describe the needs that the following items might satisfy and the total cost to the consumer of obtaining the benefits of the total product.
a. Digital video recorder (e.g., TiVo)
b. Lasik eye surgery
c. Motorcycle
d. SUV
a. Digital video recorder (e.g., TiVo)
b. Lasik eye surgery
c. Motorcycle
d. SUV
Explanation
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Consumer behaviour must be studied very ...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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