Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

Exercise 12

Visit one or more stores that sell the following items. Report on the sales techniques used (point-of-purchase displays, store design, salesperson comments, and so forth). What beliefs concerning consumer behavior appear to underlie these techniques It is often worthwhile for a male and a female student to visit the same store and talk to the same salesperson at different times. The variation in salesperson behavior is sometimes quite revealing.
a. Books and magazines
b. Cellular phones
c. Pet supplies
d. Expensive art
e. Expensive jewelry
f. Personal computers