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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 15
Interview individuals who sell the items listed below. Try to discover their personal models of consumer behavior for their products.
a. Expensive jewelry
b. Pets
c. Golfing equipment
d. Plants and garden supplies
e. Flowers
f. Car insurance
a. Expensive jewelry
b. Pets
c. Golfing equipment
d. Plants and garden supplies
e. Flowers
f. Car insurance
Explanation
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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