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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 10
How does the first of the following paired orientations differ from the second
a. Individual\Collective
b. Performance\Status
c. Tradition\Change
d. Limited\Extended family
e. Active\Passive
f. Material\Nonmaterial
g. Hard work\Leisure
h. Risk taking\Security
i. Masculine\Feminine
j. Competitive\Cooperative
k. Youth\Age
l. Problem solving\Fatalistic
m. Diversity\Uniformity
n. Postponed gratification\Immediate gratification
o. Sensual gratification\Abstinence
p. Religious\Secular
a. Individual\Collective
b. Performance\Status
c. Tradition\Change
d. Limited\Extended family
e. Active\Passive
f. Material\Nonmaterial
g. Hard work\Leisure
h. Risk taking\Security
i. Masculine\Feminine
j. Competitive\Cooperative
k. Youth\Age
l. Problem solving\Fatalistic
m. Diversity\Uniformity
n. Postponed gratification\Immediate gratification
o. Sensual gratification\Abstinence
p. Religious\Secular
Explanation
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Culture refers to the behavior of people...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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