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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 14
What are the most relevant cultural values affecting the consumption of each of the following Describe how and why these values are particularly important.
a. Internet
b. MP3 player
c. Milk
d. Fast food
e. Luxury cars
f. Cell phones
a. Internet
b. MP3 player
c. Milk
d. Fast food
e. Luxury cars
f. Cell phones
Explanation
Verified
Verified
Cultural values and consumer behavior
C...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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