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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 6
The text provides a seven-step procedure for analyzing a foreign market. Using this procedure, analyze your country as a market for
a. Laptop computers from Japan.
b. Automobiles from Korea.
c. Sunglasses from Italy.
d. Wine from Chile.
a. Laptop computers from Japan.
b. Automobiles from Korea.
c. Sunglasses from Italy.
d. Wine from Chile.
Explanation
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Organizations tend to expand their horiz...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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