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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 18
Interview two students from two different cultures. Determine the extent to which the following are used in those cultures and the variations in the values of those cultures that relate to the use of these products:
a. Gift cards
b. Energy drinks (like Red Bull)
c. Fast-food restaurants
d. Exercise equipment
e. Music
f. Internet
a. Gift cards
b. Energy drinks (like Red Bull)
c. Fast-food restaurants
d. Exercise equipment
e. Music
f. Internet
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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