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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 36
Analyze a foreign culture of your choice, and recommend a marketing program for a brand of one of the following made in your country:
a. Automobile
b. Beer
c. MP3 player
d. Discount retailer
e. Movies
f. Cosmetics
a. Automobile
b. Beer
c. MP3 player
d. Discount retailer
e. Movies
f. Cosmetics
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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