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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 36
Find and copy or describe an advertisement for an item that reflects Americans' position on the following values:
a. Active\Passive
b. Material\Nonmaterial
c. Hard work\Leisure
d. Postponed\Immediate gratification
e. Sensual gratification\Abstinence
f. Religious\Secular
g. Cleanliness
h. Performance\Status
i. Tradition\Change
j. Risk taking\Security
k. Problem solving\Fatalistic
l. Admire\Overcome nature
m. Individual\Collective
n. Limited\Extended family
o. Diversity\Uniformity
p. Competition\Cooperation
q. Youth\Age
r. Masculine\Feminine
a. Active\Passive
b. Material\Nonmaterial
c. Hard work\Leisure
d. Postponed\Immediate gratification
e. Sensual gratification\Abstinence
f. Religious\Secular
g. Cleanliness
h. Performance\Status
i. Tradition\Change
j. Risk taking\Security
k. Problem solving\Fatalistic
l. Admire\Overcome nature
m. Individual\Collective
n. Limited\Extended family
o. Diversity\Uniformity
p. Competition\Cooperation
q. Youth\Age
r. Masculine\Feminine
Explanation
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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