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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 17
How could a knowledge of social stratification be used in the development of a marketing strategy for the following
a. Jeans
b. Expensive jewelry
c. Fishing
d. Organic milk
e. Museum attendance
f. Habitat for Humanity
a. Jeans
b. Expensive jewelry
c. Fishing
d. Organic milk
e. Museum attendance
f. Habitat for Humanity
Explanation
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Social stratification is a system throug...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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