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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 6
Interview a salesperson at the following locations and obtain a description of the average purchaser in demographic terms. Are the demographic shifts predicted in the text going to increase or decrease the size of this average-purchaser segment
a. Mercedes dealership
b. Electronics store
c. Vacation cruise
d. Children's apparel
e. Harley-Davidson dealership
f. Pet store
a. Mercedes dealership
b. Electronics store
c. Vacation cruise
d. Children's apparel
e. Harley-Davidson dealership
f. Pet store
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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