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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 12
Interview three people over 50. Measure their cognitive age and the variables that presumably influence it. Do the variables appear to "cause" cognitive age Try to ascertain if cognitive age or their chronological age is most influential on their consumption behavior.
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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