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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 18
Interview a salesperson from an expensive, a moderate, and an inexpensive outlet for the following. Ascertain their perceptions of the social classes or status of their customers. Determine if their sales approach differs with differing classes.
a. Men's clothing
b. Women's clothing
c. Furniture
d. Wine
a. Men's clothing
b. Women's clothing
c. Furniture
d. Wine
Explanation
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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