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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 29
Do you agree with the following statement regarding ethnicity made at one point in time by a Miller Brewing representative For what types of products is this view most correct Least correct
We used to have an ethnic marketing department up until several years ago … [But now we believe] the things that young Hispanic or young African American or young white people have in common are much stronger and more important than any ethnic difference.
We used to have an ethnic marketing department up until several years ago … [But now we believe] the things that young Hispanic or young African American or young white people have in common are much stronger and more important than any ethnic difference.
Explanation
Verified
Verified
Ethnic markets have always kept their sp...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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