Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

Exercise 44

Describe how each of the following firms' product managers should approach ( i ) the African-American, ( ii ) the Hispanic, ( iii ) the Asian-American, ( iv ) the Asian-Indian-American, ( v ) the Arab-American, or ( vi ) the Native-American markets.
a. Pepsi
b. Target
c. NBA
d. Sports Illustrated magazine
e. The United Way
f. Dell laptops
g. Google.com
h. Coach handbags