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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 6
Describe how each of the following firms' product managers should approach the ( i ) Catholic, ( ii ) Protestant, ( iii ) born-again Christian, ( iv ) Jewish, ( v ) Muslim, and ( vi ) Buddhist subcultures.
a. Red Bull
b. Wendy's
c. The NBA
d. Maxim magazine
e. The United Way
f. Dell laptops
g. Facebook
h. Estée Lauder makeup
a. Red Bull
b. Wendy's
c. The NBA
d. Maxim magazine
e. The United Way
f. Dell laptops
g. Facebook
h. Estée Lauder makeup
Explanation
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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