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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 15
Watch two hours of prime-time major network (ABC, CBS, FOX, or NBC) television. What subculture groups are portrayed in the programs Describe how they are portrayed. Do these portrayals match the descriptions in this text How would you explain the differences Repeat these tasks for the ads shown during the programs.
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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