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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 24
Interview three members of the following subcultures and ascertain their opinions of how their ethnic or nationality group is portrayed on network television shows and in national ads.
a. African Americans
b. Asian Americans
c. Hispanics
d. Arab Americans
e. Asian Indian Americans
f. Native Americans
a. African Americans
b. Asian Americans
c. Hispanics
d. Arab Americans
e. Asian Indian Americans
f. Native Americans
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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