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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 27
Interview three members of the following subcultures and ascertain the extent to which they identify with the core American culture, their ethnic subculture within America, or their nationality subculture. Also determine the extent to which they feel others of their ethnic\race group feel as they do and the reasons for any differences.
a. African Americans
b. Asian Americans
c. Hispanics
d. Arab Americans
e. Asian Indian Americans
f. Native Americans
a. African Americans
b. Asian Americans
c. Hispanics
d. Arab Americans
e. Asian Indian Americans
f. Native Americans
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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