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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 19
Pick two stages in the household life cycle. Describe how your marketing strategy for the following would differ depending on which group was your primary target market.
a. Minivan
b. Razors
c. Broadway show
d. Casino
a. Minivan
b. Razors
c. Broadway show
d. Casino
Explanation
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The stages of HLC reveal many product ne...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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