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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 28
How would the marketing strategies for the following differ by stage of the HLC (Assume each stage is the target market.)
a. Cell phone
b. Scuba gear
c. Power tools
d. Children's toys
e. Detergent
f. Colleges
a. Cell phone
b. Scuba gear
c. Power tools
d. Children's toys
e. Detergent
f. Colleges
Explanation
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Verified
HLC is household life cycle which is an ...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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