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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 37
Name two products for which the horizontal axis in Table 6-2 should be the following. Justify your response.
a. Occupational category
b. Income
c. Education
d. Social class
a. Occupational category
b. Income
c. Education
d. Social class
Explanation
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Verified
The HLC\occupational category matrix is ...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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