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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 14
Interview a middle school student and determine and describe the household decision process involved in the purchase of his or her
a. Backpack
b. Snack foods
c. Bedroom furniture
d. Cell phone
e. Clothing
a. Backpack
b. Snack foods
c. Bedroom furniture
d. Cell phone
e. Clothing
Explanation
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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