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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 23
Interview a family with a child under 13 at home. Interview both the parents and the child, but interview the child separately. Try to determine the influence of each family member on the following products for the child's use. In addition, ascertain what method(s) of conflict resolution is (are) used.
a. Toothbrush
b. Clothes
c. Cereal
d. Major toys, such as the Xbox
e. Television viewing
f. Fast-food restaurant
a. Toothbrush
b. Clothes
c. Cereal
d. Major toys, such as the Xbox
e. Television viewing
f. Fast-food restaurant
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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