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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 58
Using college students as the market segment, describe the most relevant reference group(s) and indicate the probable degree of influence on decisions for each of the following:
a. Brand of toothpaste
b. Purchase of a hybrid car
c. Purchase of breakfast cereal
d. Becoming a vegetarian
e. Choice of a computer tablet such as the iPad.
a. Brand of toothpaste
b. Purchase of a hybrid car
c. Purchase of breakfast cereal
d. Becoming a vegetarian
e. Choice of a computer tablet such as the iPad.
Explanation
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For college students, there can be vario...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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