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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 62
Answer the Question using (a) shoes, (b) barbeque grill, (c) car, (d) toaster, (e) iPad, and (f) adopting a pet from a shelter.
How important are reference groups to the purchase of the above-mentioned products or activities Would their influence also affect the brand or model Would their influence be informational, normative, or identification Justify your answers.
How important are reference groups to the purchase of the above-mentioned products or activities Would their influence also affect the brand or model Would their influence be informational, normative, or identification Justify your answers.
Explanation
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A Reference group is a group that is use...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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