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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 16
Develop an advertisement for ( i ) breath strips, ( ii ) an energy drink, ( iii ) an upscale club, ( iv ) Red Cross, ( v ) scooters, or ( vi ) vitamins using the following.
a. An informational reference group influence
b. A normative reference group influence
c. An identification reference group influence
a. An informational reference group influence
b. A normative reference group influence
c. An identification reference group influence
Explanation
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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