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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 28
Identify and interview several opinion leaders on your campus for the following. To what extent do they match the profile of an opinion leader as described in the text
a. Local restaurants
b. Sports equipment
c. Music
d. Computer equipment
a. Local restaurants
b. Sports equipment
c. Music
d. Computer equipment
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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