Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

Exercise 54

How could a marketing manager for the following use the material in this chapter to guide the development of a national advertising campaign (choose one) To assist local retailers or organizations in developing their promotional activities Would the usefulness of this material be limited to advertising decisions
a. The Salvation Army
b. Smartphones
c. Qdoba Mexican Grill
d. Lucky Jeans
e. Belkin WiFi equipment