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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 21
Evaluate the in-text ads in Illustrations 8-1 through 8-10. Analyze the attention-attracting characteristics and the meaning they convey. Are they good ads What risks are associated with each
Explanation
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Characteristics of a good advertisement:...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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