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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 21
How would you determine the best product position for the following
a. A brand of tablet computer
b. A cell phone targeting children
c. A local animal shelter
d. A line of power tools targeting women
e. A brand of toothpaste
a. A brand of tablet computer
b. A cell phone targeting children
c. A local animal shelter
d. A line of power tools targeting women
e. A brand of toothpaste
Explanation
Verified
Verified
Product positioning or brand positioning...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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