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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 27
Describe the following motivation research techniques (see Appendix A and Appendix Table A-1 for details):
a. Association
b. Completion
c. Construction
a. Association
b. Completion
c. Construction
Explanation
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The action that causes or directs a pers...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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