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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 19
Which of McGuire's motives would be useful in developing a promotional campaign for the following? Why?
A.Cadillac CTS
B. Precision Cuts (hair salon chain)
C. Nokia cell phones
D. Just for Men hair coloring
E. Twitter
F. Habitat for Humanity
A.Cadillac CTS
B. Precision Cuts (hair salon chain)
C. Nokia cell phones
D. Just for Men hair coloring
E. Twitter
F. Habitat for Humanity
Explanation
Verified
Verified
McGuire developed a highly detailed set ...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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