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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 25
Describe the manifest and latent motives that might arise in purchasing, shopping at, or giving to the following:
a. Yukon hybrid
b. Saks Fifth Avenue
c. Bose sound system
d. Kitten
e. Mercedes Benz convertible
f. iPhone
a. Yukon hybrid
b. Saks Fifth Avenue
c. Bose sound system
d. Kitten
e. Mercedes Benz convertible
f. iPhone
Explanation
Verified
Verified
The motives that are freely admitted and...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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