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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 26
Find and copy an ad that you feel communicates a strong brand personality. Describe that personality in terms of the dimensions in Figure 10-2. Describe the various techniques used in the ad (e.g., celebrity endorser, user imagery, and executional factors) and how that links to the personality they are communicating.
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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