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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 29
Find and copy an ad with strong emotional appeals and another ad from the same product category with limited emotional appeals. Why do the companies use different appeals
a. Have 10 students rank or rate the ads in terms of their preferences and then explain their rankings or ratings.
b. Have 10 different students talk about their reactions to each ad as they view it. What do you conclude
a. Have 10 students rank or rate the ads in terms of their preferences and then explain their rankings or ratings.
b. Have 10 different students talk about their reactions to each ad as they view it. What do you conclude
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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