Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

Exercise 26

Assume you wanted to improve or create favorable attitudes among college students toward the following. Would you focus primarily on the affective, cognitive, or behavioral component Why
a. ASPCA
b. BMW motorcycles
c. Organic eggs
d. Sky diving
e. Not driving after drinking
f. Using the bus for most local trips
g. Oreo cookies
h. Volunteering for Habitat for Humanity