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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 32
Suppose you wanted to form highly negative attitudes toward smoking among college students.
a. Which attitude component would you focus on Why
b. Which message characteristic would you use Why
c. What type of appeal would you use Why
a. Which attitude component would you focus on Why
b. Which message characteristic would you use Why
c. What type of appeal would you use Why
Explanation
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An enduring organization of perceptual, ...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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