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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 35
What communications characteristics would you use in an attempt to improve college students' attitudes toward the following
a. Buick
b. Levis
c. Volunteering at a local shelter
d. Gmail
e. MADD
f. White-water rafting
a. Buick
b. Levis
c. Volunteering at a local shelter
d. Gmail
e. MADD
f. White-water rafting
Explanation
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Communication Characteristics: These cha...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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