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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 15
Use the multiattribute attitude model to assess 10 students' attitudes toward several brands in the following product categories. Measure the students' behavior with respect to these brands. Are they consistent Explain any inconsistencies.
a. Television news program
b. Sports drinks
c. Healthy dinners
d. Fast-food restaurants
e. Exercise
f. Coffee shops
a. Television news program
b. Sports drinks
c. Healthy dinners
d. Fast-food restaurants
e. Exercise
f. Coffee shops
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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