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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 18
Develop two advertisements for the following with college students as the target. One ad should focus on the cognitive component and the other on the affective component.
a. Timex sport watches
b. Toyota Prius
c. Red Bull energy drink
d. Reducing smoking
e. Increasing exercise
f. Reebok athletic shoes
a. Timex sport watches
b. Toyota Prius
c. Red Bull energy drink
d. Reducing smoking
e. Increasing exercise
f. Reebok athletic shoes
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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