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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 2
For each of the following products, develop one ad that would appeal to a target market characterized by predominantly independent self-concepts and another ad for a target market characterized by predominantly interdependent self-concepts.
a. Amazon.com
b. Mini Cooper automobile
c. Timex watch
d. Polo Ralph Lauren clothing
a. Amazon.com
b. Mini Cooper automobile
c. Timex watch
d. Polo Ralph Lauren clothing
Explanation
Verified
Verified
People with predominantly independent se...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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