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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 5
Use the self-concept theory to develop marketing strategies for the following products:
a. The National Alzheimer Association contributions
b. BMW
c. Army ROTC recruitment
d. A W root beer
e. Purell
f. Carnival Cruiseline
a. The National Alzheimer Association contributions
b. BMW
c. Army ROTC recruitment
d. A W root beer
e. Purell
f. Carnival Cruiseline
Explanation
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Self concept: This is the sum of thought...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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