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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 17
Develop a marketing strategy for each of the eight VALS segments for
a. Verizon wireless
b. Vacation package
c. DeVinci Gourmet coffee syrups
d. CNN
e. Facial cleansers
f. Walmart
a. Verizon wireless
b. Vacation package
c. DeVinci Gourmet coffee syrups
d. CNN
e. Facial cleansers
f. Walmart
Explanation
Verified
Verified
VAL's : They are Psychographic segmentat...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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