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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 18
Interview five people who have recently purchased the following. Determine the role, if any, played by situational factors.
a. Cell phone
b. Jewelry
c. Motorcycle
d. A fast-food restaurant meal
e. A cup of coffee
f. Health insurance
a. Cell phone
b. Jewelry
c. Motorcycle
d. A fast-food restaurant meal
e. A cup of coffee
f. Health insurance
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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