
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 20
Interview a salesperson for the following. Determine the role, if any, this individual feels situational variables play in his or her sales.
a. Renter's insurance
b. BMX bikes
c. Fine chocolates
d. Flowers
a. Renter's insurance
b. BMX bikes
c. Fine chocolates
d. Flowers
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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